A national initiative by Citroën to use its advertising budget to replace obsolete speed bumps on the roads of France.
Still an ad, with a logo, a tagline and a QR code, but one on which people can drive over more safely.
Still an ad, with a logo, a tagline and a QR code, but one on which people can drive over more safely.
BRAND - Citroën
CEO: Thierry Koskas (CEO)
CMO: Federico Goyret (CMO)
BRAND CONTENT DIRECTOR: Fabian Rodriguez
HEAD OF BRAND CONTENT: Sylvain Peraldi
CMO: Federico Goyret (CMO)
BRAND CONTENT DIRECTOR: Fabian Rodriguez
HEAD OF BRAND CONTENT: Sylvain Peraldi
AGENCY - BETC
PRESIDENT: Stéphane Xiberras
PRESIDENT: Bertille Toledano
MANAGING DIRECTOR: Mehdi Benali
ASSOCIATE DIRECTOR: Aude Devaux
CHIEF CREATIVE OFFICER: Stéphane Xiberras
CREATIVE DIRECTOR: Nicholas Bakshi
CREATIVE DIRECTOR: Matthieu Bouilhot
CREATIVE DIRECTOR: Guillaume Rebbot
COPYWRITER: Matthieu Bouilhot
ART DIRECTOR: Natan Ritaly
CREATIVE MAKER: Bastien Sabot
STRATEGIC PLANNING: Etienne Averseng
TRAFIC: Kemi Zinsou
PRODUCTION COMPANY: Francine Framboise
EXECUTIVE PRODUCER: Stéphanie Huguenin
PRODUCER: Lisa Aleksenko
SOUND ENGINEER: Corentin Lebon
AUDIOVISUAL TECHNICIAN: Matthieu Pinchon
EDITOR: Antonio Lizzio
DIRECTOR: Basile Roze
DOP: Cedric Leprettre
SOUNDTRACK PRODUCTION: Phantom Punch
DESIGN: Normequipe
DESIGNER: Jacques Edouard Largy
DESIGNER: Elie Duponchel
EDITOR: Romain Colonna
POST PRODUCER: Guillaume Kartagener
POST PRODUCER: Annick Joud
PRESIDENT: Bertille Toledano
MANAGING DIRECTOR: Mehdi Benali
ASSOCIATE DIRECTOR: Aude Devaux
CHIEF CREATIVE OFFICER: Stéphane Xiberras
CREATIVE DIRECTOR: Nicholas Bakshi
CREATIVE DIRECTOR: Matthieu Bouilhot
CREATIVE DIRECTOR: Guillaume Rebbot
COPYWRITER: Matthieu Bouilhot
ART DIRECTOR: Natan Ritaly
CREATIVE MAKER: Bastien Sabot
STRATEGIC PLANNING: Etienne Averseng
TRAFIC: Kemi Zinsou
PRODUCTION COMPANY: Francine Framboise
EXECUTIVE PRODUCER: Stéphanie Huguenin
PRODUCER: Lisa Aleksenko
SOUND ENGINEER: Corentin Lebon
AUDIOVISUAL TECHNICIAN: Matthieu Pinchon
EDITOR: Antonio Lizzio
DIRECTOR: Basile Roze
DOP: Cedric Leprettre
SOUNDTRACK PRODUCTION: Phantom Punch
DESIGN: Normequipe
DESIGNER: Jacques Edouard Largy
DESIGNER: Elie Duponchel
EDITOR: Romain Colonna
POST PRODUCER: Guillaume Kartagener
POST PRODUCER: Annick Joud