CLIENT : BACK MARKET
AGENCY : BETC Paris
YEAR : 2020
Back Market is the leading refurbished smartphones marketplace in Europe. Since its creation, the company's mission is to encourage the use of smartphones in a more sustainable way by changing the way we buy them.
But also, for the first time, by changing the way we charge them too.
Introducing CO2NCIOUS : A new tool that helps you fight CO2 emissions every time you charge your phone.
AGENCY : BETC Paris
YEAR : 2020
Back Market is the leading refurbished smartphones marketplace in Europe. Since its creation, the company's mission is to encourage the use of smartphones in a more sustainable way by changing the way we buy them.
But also, for the first time, by changing the way we charge them too.
Introducing CO2NCIOUS : A new tool that helps you fight CO2 emissions every time you charge your phone.
CLIENT : BACK MARKET
AGENCY : BETC Paris
YEAR : 2020
EXECUTIVE CREATIVE DIRECTOR : Stéphane Xiberras
CREATIVE DIRECTOR : Benjamin Le Breton
CREATIVE DIRECTOR : Arnaud Assouline
COPYWRITER : Matthieu Bouilhot
ART DIRECTOR : Marie Glotin
DIGITAL PROJECT DIRECTOR : Josselin Bondoin
MOTION DESIGNER : Olivier Caunes