CLIENT : ACCOR HOTELS
AGENCY : BETC Paris
YEAR : 2026
June 2026. France recorded its hottest temperatures ever.
845 primary schools were forced to close as classrooms became too hot for children.
So Accor opened its hotel meeting rooms and restaurants for free, giving schools a cool places to welcome children. And within hours, the initiative was on every national TV channel.
More to come soon!
AGENCY : BETC Paris
YEAR : 2026
June 2026. France recorded its hottest temperatures ever.
845 primary schools were forced to close as classrooms became too hot for children.
So Accor opened its hotel meeting rooms and restaurants for free, giving schools a cool places to welcome children. And within hours, the initiative was on every national TV channel.
More to come soon!
