CLIENT : MARSHALL ISLAND SOCCER FEDERATION x PLAYERLAYER
AGENCY : BETC Paris
YEAR : 2024
AGENCY : BETC Paris
YEAR : 2024
The first jersey designed to be impossible to ignore. And that successfully caught the eyes of Dezeen, The Guardian, Versus and many more.
A few months later, thanks to our efforts, the Marshall Islands Soccer Federation announced its first-ever match, set to take place in August 2025 ; news that led to an article in The New York Times, praising our initiative.
A few months later, thanks to our efforts, the Marshall Islands Soccer Federation announced its first-ever match, set to take place in August 2025 ; news that led to an article in The New York Times, praising our initiative.
















CLIENT : MARSHALL ISLANDS SOCCER FEDERATION X PLAYERLAYER
AGENCY : BETC Paris
YEAR : 2024
BRAND: Marshall Islands Soccer Federation
BRAND MANAGER: Matt Webb
BRAND: PlayerLayer
BRAND MANAGER: Roderick Bradley
CHIER CREATIVE OFFICER: Stephane Xiberras
EXECUTIVE CREATIVE DIRECTOR: Olivier Apers
CREATIVE DIRECTOR: Matthieu Bouilhot
ART DIRECTOR: Romain Ducos
COPYWRITER: Nicolas Richard
MOTION DESIGNER: Bastien Sabot
ASSISTANT ART DIRECTOR: Maxence Aubert
ACCOUNT DIRECTOR: Adrien Bletton
JERSEY DESIGNER: Matias Otero
PRODUCER: Sarah Belhadj
EXECUTIVE CREATIVE PRODUCER: Guillaume Denecker
SOUND PRODUCERS: Sophia Conoscente, Adrien Brechaud
ASSISTANT SOUND PRODUCER: Estelle Colas
AGENCY : BETC Paris
YEAR : 2024
BRAND: Marshall Islands Soccer Federation
BRAND MANAGER: Matt Webb
BRAND: PlayerLayer
BRAND MANAGER: Roderick Bradley
CHIER CREATIVE OFFICER: Stephane Xiberras
EXECUTIVE CREATIVE DIRECTOR: Olivier Apers
CREATIVE DIRECTOR: Matthieu Bouilhot
ART DIRECTOR: Romain Ducos
COPYWRITER: Nicolas Richard
MOTION DESIGNER: Bastien Sabot
ASSISTANT ART DIRECTOR: Maxence Aubert
ACCOUNT DIRECTOR: Adrien Bletton
JERSEY DESIGNER: Matias Otero
PRODUCER: Sarah Belhadj
EXECUTIVE CREATIVE PRODUCER: Guillaume Denecker
SOUND PRODUCERS: Sophia Conoscente, Adrien Brechaud
ASSISTANT SOUND PRODUCER: Estelle Colas