CLIENT : NESCAFE / ICM
AGENCY : Publicis Conseil
YEAR : 2018
Nescafé had always been about reconnecting people around a cup of coffee. For those that are not close to each other, we found a way to recreate contact by replacing online banners by pictures of their loved ones. Our initiative was shared with the french Brain Disease Institute (ICM) that supported it as a tool to reconnect generations, and fight Alzheimer's progression.
AGENCY : Publicis Conseil
YEAR : 2018
Nescafé had always been about reconnecting people around a cup of coffee. For those that are not close to each other, we found a way to recreate contact by replacing online banners by pictures of their loved ones. Our initiative was shared with the french Brain Disease Institute (ICM) that supported it as a tool to reconnect generations, and fight Alzheimer's progression.
CLIENT : NESCAFE / ICM
AGENCY : Publicis Conseil
YEAR : 2018
GLOBAL CCO : Bruno Bertelli
EXECUTIVE CREATIVE DIRECTOR : Elie Trotignon
CREATIVE DIRECTOR : Kike Gutierrez
CREATIVE : Matthieu Bouilhot
CREATIVE : Noé Sato
CREATIVE : Clément Palouzier
AGENCY : Publicis Conseil
YEAR : 2018
GLOBAL CCO : Bruno Bertelli
EXECUTIVE CREATIVE DIRECTOR : Elie Trotignon
CREATIVE DIRECTOR : Kike Gutierrez
CREATIVE : Matthieu Bouilhot
CREATIVE : Noé Sato
CREATIVE : Clément Palouzier