CLIENT : NESCAFE / ICM 
AGENCY : Publicis Conseil 
YEAR : 2018 


Nescafé had always been about reconnecting people around a cup of coffee. For those that are not close to each other, we found a way to recreate contact by replacing online banners by pictures of their loved ones. Our initiative was shared with the french Brain Disease Institute (ICM) that supported it as a tool to reconnect generations, and fight Alzheimer's progression. 
CLIENT : NESCAFE / ICM 
AGENCY : Publicis Conseil 
YEAR : 2018 
GLOBAL CCO :  Bruno Bertelli
EXECUTIVE CREATIVE DIRECTOR : Elie Trotignon
CREATIVE DIRECTOR : Kike Gutierrez
CREATIVE : Matthieu Bouilhot
CREATIVE : Noé Sato
CREATIVE : Clément Palouzier
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