CLIENT : NESCAFE / ICM
AGENCY : Publicis Conseil
YEAR : 2018
Nescafé had always been about reconnecting people around a cup of coffee. For those that are not close to each other, we found a way to recreate contact by replacing online banners by pictures of their loved ones. Our initiative was shared with the french Brain Disease Institute (ICM) that supported it as a tool to reconnect generations, and fight Alzheimer's progression.
AGENCY : Publicis Conseil
YEAR : 2018
Nescafé had always been about reconnecting people around a cup of coffee. For those that are not close to each other, we found a way to recreate contact by replacing online banners by pictures of their loved ones. Our initiative was shared with the french Brain Disease Institute (ICM) that supported it as a tool to reconnect generations, and fight Alzheimer's progression.
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/562ceb04-70a5-408c-be44-1900479dff90_rw_3840.jpg?h=52dd4cbaf42d7ed73602a7d278b16665)
CLIENT : NESCAFE / ICM
AGENCY : Publicis Conseil
YEAR : 2018
GLOBAL CCO : Bruno Bertelli
EXECUTIVE CREATIVE DIRECTOR : Elie Trotignon
CREATIVE DIRECTOR : Kike Gutierrez
CREATIVE : Matthieu Bouilhot
CREATIVE : Noé Sato
CREATIVE : Clément Palouzier
AGENCY : Publicis Conseil
YEAR : 2018
GLOBAL CCO : Bruno Bertelli
EXECUTIVE CREATIVE DIRECTOR : Elie Trotignon
CREATIVE DIRECTOR : Kike Gutierrez
CREATIVE : Matthieu Bouilhot
CREATIVE : Noé Sato
CREATIVE : Clément Palouzier