CLIENT : SOCIETE GENERALE
AGENCY : HAVAS 04
YEAR : 2022
AGENCY : HAVAS 04
YEAR : 2022
What started as a low budget, single billboard recruitment ad for Société Générale ended up on Reddit's Front Page with more than 25K upvotes, and got retweeted thousands of time online organically.
The reason? We used weird calendars to showcase how involved are Société Générale employees in the IT community.
The line can be translated as " If this calendar means something to you, scan the QR code". And the calendars were the ones coming from Société Générale employees' GitHub profiles, the main website for open source contributions in the IT industry. So while most people didn't get our ads, those that knew what we were talking about really appreciated our nerdy reference, and understood the involvement of the company in IT.
The reason? We used weird calendars to showcase how involved are Société Générale employees in the IT community.
The line can be translated as " If this calendar means something to you, scan the QR code". And the calendars were the ones coming from Société Générale employees' GitHub profiles, the main website for open source contributions in the IT industry. So while most people didn't get our ads, those that knew what we were talking about really appreciated our nerdy reference, and understood the involvement of the company in IT.
CLIENT : SOCIETE GENERALE
AGENCY : HAVAS 04
YEAR : 2022
CREATIVE DIRECTOR : Nicolas Lautier
COPYWRITER : Matthieu Bouilhot
ASSISTANT COPYWRITER : Zawe Capro-Placide
ART DIRECTOR : Bruce Loiseleur
ACCOUNT DIRECTOR : Mirella Ghil
ACCOUNT MANAGER : Camille Berthier
TECHNICAL CONSULTANT : Caroline Devic
AGENCY : HAVAS 04
YEAR : 2022
CREATIVE DIRECTOR : Nicolas Lautier
COPYWRITER : Matthieu Bouilhot
ASSISTANT COPYWRITER : Zawe Capro-Placide
ART DIRECTOR : Bruce Loiseleur
ACCOUNT DIRECTOR : Mirella Ghil
ACCOUNT MANAGER : Camille Berthier
TECHNICAL CONSULTANT : Caroline Devic