CLIENT : BOUYGUES TELECOM
AGENCY : BETC Paris
YEAR : 2017
As Internet is guaranteed for all Bouygues Telecom clients, we decided to go even further and offer them the impossible: the first offline website.
A unique, text based website that you can only browse when your wifi is off, with hours of everything you love about the internet... without the Internet.
AGENCY : BETC Paris
YEAR : 2017
As Internet is guaranteed for all Bouygues Telecom clients, we decided to go even further and offer them the impossible: the first offline website.
A unique, text based website that you can only browse when your wifi is off, with hours of everything you love about the internet... without the Internet.
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/25acaac6-3486-46d9-ab9f-70426be11c52_rw_3840.jpg?h=6b04103d4db350b5920a29c7c1e33244)
This campaign was an excuse to bring to life pages and pages of copy, to write 100% raw text alternatives of all our online habits.
Here is what we made, leading to a Gold award at the French Art Director's Club in copywriting in 2018, and a Cannes lions shortlist in copywriting.
Here is what we made, leading to a Gold award at the French Art Director's Club in copywriting in 2018, and a Cannes lions shortlist in copywriting.
English version :
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/589a28ad-f257-44b8-91f9-1a8ea14475ba_rw_1920.jpg?h=bb0b8a15d6e9f37acb069b58211e0f55)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/3e2a86b5-7bdd-48f7-8215-9d5907f0463e_rw_1920.jpg?h=f771a0de5987695a442226b0163da632)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/081b15b5-93a9-4414-a152-409a0cbe012c_rw_1920.jpg?h=cb75bdc45c199a20d83bd70c3bf92adf)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/f586e7ae-890d-4464-a9c1-8d2d9552d823_rw_1920.jpg?h=d73c969d80ed2f59b3882f3ba9fa1080)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/8fa96b90-274a-4883-ada6-c6f2817b5918_rw_1920.jpg?h=40a40a73963e7969eba1d4c90349c77a)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/95847fd5-14ed-440e-98e0-eb474758a889_rw_1920.jpg?h=9ad70fd7c7d1e0b6860c497c7c5b6340)
French version (original) :
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/d2f45a43-5f7c-4945-80b2-7f48e89ce832_rw_1920.jpg?h=de4adfb6d0f296a2b72fd9466d3be167)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/d991440a-4c67-4924-8eed-c0acc6be9269_rw_1920.jpg?h=34b7c4eb9ea9cf84f834e1fbf18f84ad)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/8bf429de-b1ac-4567-ba9f-6ef88edd2ef1_rw_1920.jpg?h=310d815cccc7cdf5f7009623babdb513)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/a13ac806-4305-4594-8353-b0b050410b43_rw_1920.jpg?h=75bbaa18d661de731caede7defc076c6)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/4a9c4da0-75a8-4bc9-8cc7-123a1565fda2_rw_1920.jpg?h=6f032c56ec4ff9f1a2f9f84ee122d30d)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/cc3cc501-67f3-46b0-a7b1-7e96b4df2309_rw_1920.jpg?h=9726a3f1ccef61b34d0b92b88da5eb24)
CLIENT : BOUYGUES TELECOM
AGENCY : BETC Paris
YEAR : 2017
EXECUTIVE CREATIVE DIRECTOR : Stéphane Xiberras
CREATIVE DIRECTOR : David Soussan
COPYWRITER : Matthieu Bouilhot
COPYWRITER : Arthur Cieutat
ART DIRECTOR : Pierre Jungers
ACCOUNT DIRECTOR : Mathieu Laugier
ACCOUNT MANAGER : Quentin Derviso
ACCOUNT MANAGER : Elodie Colin
ACCOUNT MANAGER : Andrea Janroy
DIGITAL PRODUCER : Julie Delachaux
DIGITAL DIRECTOR : Maxime Huyghe
DIGITAL PRODUCER : Lara-Jane Lelievre
TECHNICAL LEAD : Alexis Galbourdin
UI DESIGNER : Quentin Goupille
UI DESIGNER : Quentin Waret
FRONT END DEV : Nicolas Bages
BOUYGUES BRAND MANAGEMENT : Tanguy Moillard
BOUYGUES BRAND MANAGEMENT : Anne-Laure Dreano
AGENCY : BETC Paris
YEAR : 2017
EXECUTIVE CREATIVE DIRECTOR : Stéphane Xiberras
CREATIVE DIRECTOR : David Soussan
COPYWRITER : Matthieu Bouilhot
COPYWRITER : Arthur Cieutat
ART DIRECTOR : Pierre Jungers
ACCOUNT DIRECTOR : Mathieu Laugier
ACCOUNT MANAGER : Quentin Derviso
ACCOUNT MANAGER : Elodie Colin
ACCOUNT MANAGER : Andrea Janroy
DIGITAL PRODUCER : Julie Delachaux
DIGITAL DIRECTOR : Maxime Huyghe
DIGITAL PRODUCER : Lara-Jane Lelievre
TECHNICAL LEAD : Alexis Galbourdin
UI DESIGNER : Quentin Goupille
UI DESIGNER : Quentin Waret
FRONT END DEV : Nicolas Bages
BOUYGUES BRAND MANAGEMENT : Tanguy Moillard
BOUYGUES BRAND MANAGEMENT : Anne-Laure Dreano