CLIENT : ORANGINA SUNTORY
AGENCY : BETC Paris
YEAR : 2020


How to remind people to shake our ORANGINA cans before drinking them? By shaking what is written on every single one of them: our name.
ORANGINA presents ONAGRINA CAMPIAGN : the day we changed our name to stay true to ourselves.
- Four millions cans produced
- Whole range of Orangina products impacted ( cans, bottles, Orangina Light, Orangina Rouge)
- National media campaign (TVC Packshots, OOH and prints released with letters' order changed).



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