CLIENT : ORANGINA SUNTORY
AGENCY : BETC Paris
YEAR : 2020
How to remind people to shake our ORANGINA cans before drinking them? By shaking what is written on every single one of them: our name.
ORANGINA presents ONAGRINA CAMPIAGN : the day we changed our name to stay true to ourselves.
AGENCY : BETC Paris
YEAR : 2020
How to remind people to shake our ORANGINA cans before drinking them? By shaking what is written on every single one of them: our name.
ORANGINA presents ONAGRINA CAMPIAGN : the day we changed our name to stay true to ourselves.
- Four millions cans produced
- Whole range of Orangina products impacted ( cans, bottles, Orangina Light, Orangina Rouge)
- National media campaign (TVC Packshots, OOH and prints released with letters' order changed).
- Whole range of Orangina products impacted ( cans, bottles, Orangina Light, Orangina Rouge)
- National media campaign (TVC Packshots, OOH and prints released with letters' order changed).
CLIENT : ORANGINA SUNTORY
AGENCY : BETC Paris
YEAR : 2019
EXECUTIVE CREATIVE DIRECTOR : Stéphane Xiberras
CREATIVE DIRECTOR : Benjamin Le Breton
CREATIVE DIRECTOR : Arnaud Assouline
COPYWRITER : Matthieu Bouilhot
ART DIRECTOR : Marie Glotin
ACCOUNT DIRECTOR : Valérie Dhotel-Frances
AGENCY : BETC Paris
YEAR : 2019
EXECUTIVE CREATIVE DIRECTOR : Stéphane Xiberras
CREATIVE DIRECTOR : Benjamin Le Breton
CREATIVE DIRECTOR : Arnaud Assouline
COPYWRITER : Matthieu Bouilhot
ART DIRECTOR : Marie Glotin
ACCOUNT DIRECTOR : Valérie Dhotel-Frances