CLIENT : LEROY MERLIN
AGENCY : BETC Paris / BETC Fullsix
YEAR : 2025
AGENCY : BETC Paris / BETC Fullsix
YEAR : 2025
What if the worst CCTV password ever used could actually help you make your home safer?
When the world discovered that the Louvre’s surveillance password was… “LOUVRE”, everyone had a laugh. Leroy Merlin decided to turn it into something useful. Introducing the Password Heist : use the same password on the brand website and get 10% off a selection of dozens of home security cameras.
MORE TO COME SOON
MORE TO COME SOON
BRAND – LEROY MERLIN
COMMUNICATION & BRAND DIRECTOR: Jade Sartorius
SOCIAL MEDIA, PR/INFLUENCE & COMMUNITY MANAGER: Anna Faure
COMMUNICATION & BRAND DIRECTOR: Jade Sartorius
SOCIAL MEDIA, PR/INFLUENCE & COMMUNITY MANAGER: Anna Faure
AGENCY – BETC / BETC FULLSIX
AGENCY LEADS: Tiphaine Du Plessis (BETC Fullsix), Mathieu Roux (BETC Fullsix), Céline Leprince (BETC Fullsix), Oscar Peteil (BETC Fullsix), Mathieu Laugier (BETC)
CHIEF CREATIVE OFFICER (BETC): Stéphane Xiberras
CHIEF CREATIVE OFFICER (BETC FULLSIX): Ivan Beczkowski
CREATIVE DIRECTOR: Matthieu Bouilhot
COPYWRITER: Josefina Mateo Burton
ART DIRECTOR: Ezequiel Scarpini
STRATEGIC PLANNER: Etienne Averseng
AGENCY LEADS: Tiphaine Du Plessis (BETC Fullsix), Mathieu Roux (BETC Fullsix), Céline Leprince (BETC Fullsix), Oscar Peteil (BETC Fullsix), Mathieu Laugier (BETC)
CHIEF CREATIVE OFFICER (BETC): Stéphane Xiberras
CHIEF CREATIVE OFFICER (BETC FULLSIX): Ivan Beczkowski
CREATIVE DIRECTOR: Matthieu Bouilhot
COPYWRITER: Josefina Mateo Burton
ART DIRECTOR: Ezequiel Scarpini
STRATEGIC PLANNER: Etienne Averseng