CLIENT : CB NEWS / BETC
AGENCY : BETC Paris
YEAR : 2018
In 2018, BETC was elected French Agency of the Year for the 18th time in 20 years. We had a free page in CB News (France main press magazine about communication) to brag about it. We decided to use this page to share our secret methodology, the one that brought us so many successful campaigns... and then we chose to tear it out, in all the 8000 copies of the magazine.
AGENCY : BETC Paris
YEAR : 2018
In 2018, BETC was elected French Agency of the Year for the 18th time in 20 years. We had a free page in CB News (France main press magazine about communication) to brag about it. We decided to use this page to share our secret methodology, the one that brought us so many successful campaigns... and then we chose to tear it out, in all the 8000 copies of the magazine.
CLIENT : BETC / CB NEWS
AGENCY : BETC Paris
YEAR : 2018
EXECUTIVE CREATIVE DIRECTOR : Stéphane Xiberras
COPYWRITER : Matthieu Bouilhot
COPYWRITER : Julien Deschamps
PROJECT MANAGER : Sylvain Marchand
AGENCY : BETC Paris
YEAR : 2018
EXECUTIVE CREATIVE DIRECTOR : Stéphane Xiberras
COPYWRITER : Matthieu Bouilhot
COPYWRITER : Julien Deschamps
PROJECT MANAGER : Sylvain Marchand