CLIENT : SEGA
AGENCY : BETC Paris
YEAR : 2021
AGENCY : BETC Paris
YEAR : 2021
Final trailer for the launch of the Humankind game, created by SEGA / Amplitude Studios.
Released worldwide on August 17th, 2021.
Released worldwide on August 17th, 2021.
Making of by Wanda and B2Y Productions (production companies) :
![https://www.adweek.com/creativity/the-moon-landing-goes-hilariously-awry-in-this-cinematic-ad-for-video-game-humankind/](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/a647cbb9-47fd-4a96-a0d5-725df92a1124_rw_1920.png?h=a960ab152d5d3e7ac25dbc0389d4ab97)
https://www.adweek.com/creativity/the-moon-landing-goes-hilariously-awry-in-this-cinematic-ad-for-video-game-humankind/
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/d7500254-52cd-4573-a353-b68db9654c33_rw_1920.png?h=cd9f038e3b66e41f3b6264be46ff01fe)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/5b548657-c8af-4f8c-a3eb-f42af81a9b92_rw_1920.png?h=052b81bde1ffa57416895c0c0e2987ae)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/1fb573eb-a328-4b1e-b863-811bee9a79f0_rw_1920.png?h=5207ccbf50155c7dd66e97876f3e48cb)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/2afcda98-bfd5-416c-91c4-8bad5e1b9509_rw_1920.png?h=bdb628392fca6d77ee13f9a10dd5cc4d)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/a8012f0e-be56-45e9-9ba0-1eb45a57ab42_rw_1920.png?h=e69f58e1f79ca5b7ae1876e52522df0a)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/3638222e-6ef7-4fb2-88b2-1b3bbff58c31_rw_1920.png?h=e16380142f4f47e60c00395de12fea40)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/cc8a540c-9e87-45be-bbb4-d42b21c128f1_rw_1920.png?h=d009d81671b09af22423a4005520a8b2)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/90467da5-477f-4e93-bca1-81a12f74d10a_rw_1920.png?h=a181dba02989680f63bf802d1685f358)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/6f32bda4-bde8-4ea1-8153-a46ada854082_rw_1920.png?h=e23fe551f9d6f4e2e4907e1ef9108705)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/cfb06081-bd04-4f28-a15b-b4d57d21ff03_rw_1920.png?h=cf4b7895221fb5201b105be113fd4ba2)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/f82aac8d-92cb-4485-972a-922a07afaa01_rw_1920.png?h=b7febf95eea7b28976d9673bed566945)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/de6cee39-f0fe-453e-ad88-712b90e85bc4_rw_1920.png?h=7f700762e522c9208e902f70a6a637e5)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/da8a151f-34db-4fb8-bf4c-4e198d398723_rw_1920.png?h=2a3a0372ec65b0a160898e39aa6d804a)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/728b2963-32c1-4939-b37e-a8484070f9d4_rw_1920.png?h=5883dcd988644426d60ffdc72c686c8d)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/14afd06e-1289-4e45-b140-00afbd308e87_rw_1920.png?h=ae8c42548e78c102713f7cba68bf1312)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/e4e78ce5-d9e3-4607-9cb9-2d723dbd64aa_rw_1920.png?h=f193a69d45d16531a8628895009f010f)
![](https://cdn.myportfolio.com/cb938beb-7ae6-48e5-a1ce-b074b7b4406c/66364230-4e1a-43d8-ad91-78c236fc5021_rw_1920.png?h=4d4de5d311facfed14fd96ad2b0949d3)
CLIENT : SEGA / AMPLITUDE STUDIOS
AGENCY : BETC Paris
YEAR : 2021
AGENCY : BETC Paris
YEAR : 2021
PRODUCTION
DIRECTOR : Edouard Salier
DOP : Mathieu Plainfossé
PRODUCTION COMPANY : Wanda
PRODUCER : Claude Fayolle, Yannick Lebot
AGENCY
EXECUTIVE CREATIVE DIRECTOR : Stéphane Xiberras
EXECUTIVE CREATIVE DIRECTOR : Stéphane Xiberras
CREATIVE DIRECTOR : Benjamin Le Breton, Arnaud Assouline
COPYWRITER : Matthieu Bouilhot
HEAD OF TV PROD : Fabrice Brovelli
COPYWRITER : Matthieu Bouilhot
HEAD OF TV PROD : Fabrice Brovelli
POST PRODUCTION
EDITOR : Walter Mauriot
EDITOR : Walter Mauriot
POST PRODUCTION : Digital District
VFX SUPERVISOR : Etienne Salancon
POST PRODUCTION PRODUCER : Vanessa Koscianski