CLIENT : LEVI'S
AGENCY : BETC Paris x AKQA
YEAR : 2026
Thank you, FIFA, for helping us turn an official censorship into an unofficial sponsoring in Paris, London, Berlin, Hong Kong, São Paulo, Tokyo, Mexico, Madrid, Lahor, Osaka, Jakarta, Milan, New York, Caracas, Istanbul, Manila, Olot, San Francisco, Kuala Lumpur, Beyrouth, Dubaï, and many more.
A brand collaboration that took over the world by Levi's x AKQA x BETC.
AGENCY : BETC Paris x AKQA
YEAR : 2026
Thank you, FIFA, for helping us turn an official censorship into an unofficial sponsoring in Paris, London, Berlin, Hong Kong, São Paulo, Tokyo, Mexico, Madrid, Lahor, Osaka, Jakarta, Milan, New York, Caracas, Istanbul, Manila, Olot, San Francisco, Kuala Lumpur, Beyrouth, Dubaï, and many more.
A brand collaboration that took over the world by Levi's x AKQA x BETC.
BRAND – LEVI STRAUSS & COMPANY
CHIEF MARKETING OFFICER: Kenny Mitchell
VP, GLOBAL MARKETING: Anne Cambria
SENIOR DIRECTOR, GLOBAL BRAND MARKETING: Rachel Sundberg
GLOBAL HEAD OF SOCIAL: Kelli Hansen
SENIOR MANAGER, GLOBAL BRAND STRATEGY: Mod Boon-Long
VP EUROPE MARKETING & BRAND EXPERIENCE: Mathilde Vaucheret
HEAD OF MARKETING FRANCE: Iris Lucot
VM MANAGER SOUTH EUROPE, BELGIUM & AFRICA: Cristina Saga
HEAD OF BRAND MARKETING UK: Temar Biratu
PR & COMMUNICATIONS LEAD UK: Korey Downes
HEAD OF MARKETING ITALY & IBERIA: Mariella Finiguerra
CHANNEL MARKETING MANAGER: Nicolò Gallocchio
CHANNEL MARKETING SPECIALIST: Julia Alonso
BRAND & PR LEAD: Matteo Maiocchi
HEAD OF MARKETING DACH: Markus Ost
HEAD OF SALES DACH: Janina Wendel
PUBLIC RELATIONS & TALENT MARKETING MANAGER: Mareike Koback
SOCIAL MEDIA MANAGER: Esteban Gonzalez
VP, GLOBAL MARKETING: Anne Cambria
SENIOR DIRECTOR, GLOBAL BRAND MARKETING: Rachel Sundberg
GLOBAL HEAD OF SOCIAL: Kelli Hansen
SENIOR MANAGER, GLOBAL BRAND STRATEGY: Mod Boon-Long
VP EUROPE MARKETING & BRAND EXPERIENCE: Mathilde Vaucheret
HEAD OF MARKETING FRANCE: Iris Lucot
VM MANAGER SOUTH EUROPE, BELGIUM & AFRICA: Cristina Saga
HEAD OF BRAND MARKETING UK: Temar Biratu
PR & COMMUNICATIONS LEAD UK: Korey Downes
HEAD OF MARKETING ITALY & IBERIA: Mariella Finiguerra
CHANNEL MARKETING MANAGER: Nicolò Gallocchio
CHANNEL MARKETING SPECIALIST: Julia Alonso
BRAND & PR LEAD: Matteo Maiocchi
HEAD OF MARKETING DACH: Markus Ost
HEAD OF SALES DACH: Janina Wendel
PUBLIC RELATIONS & TALENT MARKETING MANAGER: Mareike Koback
SOCIAL MEDIA MANAGER: Esteban Gonzalez
AGENCY – BETC / AKQA
BETC PARIS
AGENCY LEADS: Stéphane Xiberras (BETC), Bertille Tolédano (BETC), Mathieu Laugier (BETC)
CHIEF CREATIVE OFFICER (BETC): Stéphane Xiberras
VICE PRESIDENT (BETC): Mathieu Laugier
ACCOUNT DIRECTOR (BETC): Louis Tierny
CREATIVE DIRECTOR (BETC): Matthieu Bouilhot
ART DIRECTORS (BETC): Charles Dessaux
ART DIRECTORS CASE STUDY (BETC) :David Lesage
DIRECTOR (BETC): Kevin Kaddari
MOTION DESIGNER (BETC): Nathan Agranat
SOUND PRODUCER (BETC): Adrien Bréchaut
AKQA
CCO : Peter Lung
CREATIVE EXCELLENCE MANAGER : Adam Dalton
GROUP CREATIVE DIRECTOR (AKQA): E.B. Davis III
CREATIVE DIRECTOR (AKQA): Mike Schmitt
ASSOCIATE CREATIVE DIRECTOR (AKQA): Jake Coleman
SENIOR COPYWRITER (AKQA): Mason Hooyman
SENIOR ART DIRECTORS (AKQA): Cami Silva, Ken Dowling
SENIOR PRODUCER (AKQA): Rijaa Nadeem
SENIOR VIDEO EDITOR (AKQA): Tiffany Mascarenhas
MOTION & EDIT COORDINATOR (AKQA): Anderson Lima
GROUP STRATEGY DIRECTOR (AKQA): Adam Zeller
SENIOR STRATEGIST (AKQA): Brianna Hasenzahl
SENIOR CLIENT DIRECTOR (AKQA): Anthony Sancibrian
EXECUTIVE BUSINESS DIRECTOR (AKQA): Louisa McCauley
PROGRAM DIRECTOR (AKQA): August Ortiz
ASSOCIATE ANALYTICS DIRECTOR (AKQA): Jack Fallon
PRODUCTION – FRANCINE FRAMBOISE
DIRECTOR: Didier Burnichon
EXECUTIVE PRODUCER: Stephanie Huguenin
SET DESIGNERS: Margot Carreca, Lisa Boukobza, Julie Amiel
BETC PARIS
AGENCY LEADS: Stéphane Xiberras (BETC), Bertille Tolédano (BETC), Mathieu Laugier (BETC)
CHIEF CREATIVE OFFICER (BETC): Stéphane Xiberras
VICE PRESIDENT (BETC): Mathieu Laugier
ACCOUNT DIRECTOR (BETC): Louis Tierny
CREATIVE DIRECTOR (BETC): Matthieu Bouilhot
ART DIRECTORS (BETC): Charles Dessaux
ART DIRECTORS CASE STUDY (BETC) :David Lesage
DIRECTOR (BETC): Kevin Kaddari
MOTION DESIGNER (BETC): Nathan Agranat
SOUND PRODUCER (BETC): Adrien Bréchaut
AKQA
CCO : Peter Lung
CREATIVE EXCELLENCE MANAGER : Adam Dalton
GROUP CREATIVE DIRECTOR (AKQA): E.B. Davis III
CREATIVE DIRECTOR (AKQA): Mike Schmitt
ASSOCIATE CREATIVE DIRECTOR (AKQA): Jake Coleman
SENIOR COPYWRITER (AKQA): Mason Hooyman
SENIOR ART DIRECTORS (AKQA): Cami Silva, Ken Dowling
SENIOR PRODUCER (AKQA): Rijaa Nadeem
SENIOR VIDEO EDITOR (AKQA): Tiffany Mascarenhas
MOTION & EDIT COORDINATOR (AKQA): Anderson Lima
GROUP STRATEGY DIRECTOR (AKQA): Adam Zeller
SENIOR STRATEGIST (AKQA): Brianna Hasenzahl
SENIOR CLIENT DIRECTOR (AKQA): Anthony Sancibrian
EXECUTIVE BUSINESS DIRECTOR (AKQA): Louisa McCauley
PROGRAM DIRECTOR (AKQA): August Ortiz
ASSOCIATE ANALYTICS DIRECTOR (AKQA): Jack Fallon
PRODUCTION – FRANCINE FRAMBOISE
DIRECTOR: Didier Burnichon
EXECUTIVE PRODUCER: Stephanie Huguenin
SET DESIGNERS: Margot Carreca, Lisa Boukobza, Julie Amiel