CLIENT : Citroën
AGENCY : BETC Paris
YEAR : 2026
In car advertising, all utility vehicles look the same. Functional. Voluminous. And always perfectly immaculate.
But in real life... things are slightly different. Every year, thousands of small businesses invest in one, and stick them with their colors.
To celebrate 100 years of its utility vehicles, and help those who buy it, Citroën features their logos and infos in its own campaigns.
AGENCY : BETC Paris
YEAR : 2026
In car advertising, all utility vehicles look the same. Functional. Voluminous. And always perfectly immaculate.
But in real life... things are slightly different. Every year, thousands of small businesses invest in one, and stick them with their colors.
To celebrate 100 years of its utility vehicles, and help those who buy it, Citroën features their logos and infos in its own campaigns.
