CLIENT : Citroën
AGENCY : BETC Paris
YEAR : 2026
In car advertising, all utility vehicles look the same. Functional. Voluminous. And always perfectly immaculate.
But in real life... things are slightly different. Every year, thousands of small businesses invest in one, and stick them with their colors.
To celebrate 100 years of its utility vehicles, and help those who buy it, Citroën features their logos and infos in its own campaigns.
AGENCY : BETC Paris
YEAR : 2026
In car advertising, all utility vehicles look the same. Functional. Voluminous. And always perfectly immaculate.
But in real life... things are slightly different. Every year, thousands of small businesses invest in one, and stick them with their colors.
To celebrate 100 years of its utility vehicles, and help those who buy it, Citroën features their logos and infos in its own campaigns.
AGENCY – BETC
CLIENT - CITROËN
CLIENT LEADS: Xavier Chardon, Aline Germain, Nicolas Luttringer, Aline Salaün, Manon Jordan, Jamila Harouach, Adeline Esprit, Nicolas Cobian, Antoine Buresi
CLIENT - CITROËN
CLIENT LEADS: Xavier Chardon, Aline Germain, Nicolas Luttringer, Aline Salaün, Manon Jordan, Jamila Harouach, Adeline Esprit, Nicolas Cobian, Antoine Buresi
AGENCY PRESIDENTS: Bertille Toledano, Stéphane Xiberras
CHIEF CREATIVE OFFICER: Stéphane Xiberras
CHIEF CREATIVE OFFICER: Stéphane Xiberras
ACCOUNT TEAM: Aude Devaux, Hugo Lesieur, Bertille Toledano, Mehdi Benali
EXECUTIVE CREATIVE DIRECTOR : Nicholas Bakshi
CREATIVE DIRECTOR: Matthieu Bouilhot
ART DIRECTORS: Charles Dessaux,, Nathan Ritaly, Valentin Gourmel
COPYWRITER: Leo Rodriguez
CREATIVE MAKER: Bastien Sabot
CREATIVE RESOURCES COORDINATOR: Kemi Zinsou
MOTION DESIGNER : Nathan Agrana
CREATIVE DIRECTOR: Matthieu Bouilhot
ART DIRECTORS: Charles Dessaux,, Nathan Ritaly, Valentin Gourmel
COPYWRITER: Leo Rodriguez
CREATIVE MAKER: Bastien Sabot
CREATIVE RESOURCES COORDINATOR: Kemi Zinsou
MOTION DESIGNER : Nathan Agrana
STRATEGIC PLANNERS: Etienne Averseng, Chloé Wren
PRODUCTION COMPANY – FRANCINE FRAMBOISE
DIRECTOR: Basile Roze
DIRECTOR OF PHOTOGRAPHY: Didier Burnichon
PRODUCERS: Stephanie Huguenin, Lisa Aleksenko
PRODUCTION TEAM: Corentin Lebon, Matthieu Pinchon
EDITOR: Antonio Lizzio
DIRECTOR OF PHOTOGRAPHY: Didier Burnichon
PRODUCERS: Stephanie Huguenin, Lisa Aleksenko
PRODUCTION TEAM: Corentin Lebon, Matthieu Pinchon
EDITOR: Antonio Lizzio
JOURNALISTIC INVESTIGATION: Lola Bodin Adriaco
MOTION DESIGN: Pierre Edouard Joubert
MUSIC COMPOSER: Thomas Lartigue
MOTION DESIGN: Pierre Edouard Joubert
MUSIC COMPOSER: Thomas Lartigue